(Picture: The Star)
RHB Banking Group has launched its Marih Go Cashless in Bario marketing campaign in Sarawak, which goals to speed up the adoption of digital monetary providers throughout the Bario neighborhood. The primary of its collection of Go Cashless campaigns, the programme can be carried out hand in hand with Funds Community Malaysia (PayNet) as a part of PayNet’s ongoing Cashless Kampung Mission.
Based on RHB, the marketing campaign will present the Bario neighborhood with handy entry to numerous banking options, together with account opening, DuitNow providers, and MyDebit transactions. These digital options will allow extra residents to get pleasure from cashless transactions, which in flip, may even assist spur the expansion of native financial actions within the space.
RHB additional mentioned that varied actions have additionally been lined as much as unfold consciousness as to how native people and retailers can profit from the adoption of digital funds. For its upcoming actions, a cashless Bario bazaar might be held on the finish of September, the place the financial institution targets to equip 200 native retailers and residents with DuitNow and MyDebit providers.
The group managing director and group chief government officer of RHB Banking Group, Mohd Rashid Mohamad, highlighted that the Marih Go Cashless in Bario marketing campaign is a part of the group’s continued efforts in enabling larger monetary accessibility for underserved communities. That is along with RHB’s ongoing Cell Automated Teller Machine (RHB Cell ATM) service that presently supplies primary banking providers to underserved communities in Oya, Igan, Balingian, Asajaya, and Sadong Jaya in Sarawak.
In the meantime, the group chief government officer of PayNet, Farhan Ahmad, commented that PayNet options, resembling MyDebit and DuitNow, will allow Bario’s farming neighborhood and small companies to faucet into the comfort of digital options. This may even permit them to entry a broader digital ecosystem.
“In contrast to earlier collaborations which concerned non-urban areas in Peninsula Malaysia the place digital infrastructure is available, Bario is within the distant highlands of Sarawak with restricted connectivity,” Farhan additional mentioned, referring to PayNet’s collaborations with different monetary establishments in its Cashless Kampung Mission.
Earlier in July, PayNet partnered with Hong Leong Financial institution to launch its first Cashless Kampung Mission in Sekinchan, Selangor. It then additionally collaborated with Contact ‘n Go (TNG) eWallet to launch a Mai Kita Cashless marketing campaign in Changlun, Kedah, specializing in the communities in Kampung Baru Changloon, Kampung Paya Nongmi, and Kampung Tradisi Lembah Keriang. The Marih Go Cashless in Bario marketing campaign with RHB is PayNet’s third launch on this venture.